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Sure Stash 45 starts out all fancy and high class, with the big budgets and glossy black and white treatments, but – as always – it quickly descends into a morass of crazed, unpredictable fun and brilliant weirdness.
Also included this issue: the newest Stash BONUS DISK packing in-depth selections of work from Bent Image Lab, Frame and Deva Studios.
We open the main program on the precise and metaphorical new Audi R6 launch spot from the Mill then slip peacefully into Logan’s elegant fluid work for Kohler Karbon before Psyop and MassMarket gracefully shatter any illusions we had about Absolut vodka.
Then, just as we were feeling our fourth and fifth chakras coming into alignment, the Mill busts out the fast break with slammin’ Mistubishi robots and then (without stopping to catch their breath) they destroy a truckload of Sony HD products by throwing them off a mountain. Psyop LA contributes to the buzz with their stylin’ new Häagen-Dazs spot while Farfar and Hobby Film convince 1,034 stop-motion people to follow them around Lisbon for six days for Nokia.
The momentum builds as we break into the broadcast design section with James Price and Transistor getting all medieval on BBC4 through Strange Beast, Helios Design Labs getting extra loose and lo-fi for MTV Canada and Trollbäck bringing some high-tech class to the sports world via ESPN. This is also where we find three newcomers to keep your eyes on: Parisian studio View with their electric new Virgin 17 spot, Thank You from Copenhagen with their manically labor-intensive new MTV Denmark work, and the team of Tenge Films and mashcomix from Tokyo with the completely chaotic new open for the Japanese MSN Video Awards (on the cover).
Music-driven projects on Stash 45 include the doggedly ragged new R.E.M. “Hollow Man” video from Crush, the pointillist prowess of London’s Trunk for Hot Chip’s “One Pure Thought”, and the wholesome flesh-gobbling puppet zombie epic “Piece of Me, Piece of You” from Three Legged Legs for Zune.
Other names of note to watch out for: Brand New School for Cellular South; Lobo for Vigorsol; XYZ and Charlex for Dodge; Superfad for Sprint; Warsaw’s Platige Image for Kujawski; Beijing’s Motion Logix for Li-Ning; NBC Magic Room for “American Gladiators”; Paris-based Wizz for Seat; Molho from Sao Paulo for Maxhaus; Manchester-based The Neighbourhood for themselves; and London’s one and only Wyld Stallyons bringing John Burgerman’s doodles to life for idN.
After all that it’s time to wind down a bit, and so Stash 45 closes on a beautifully rendered but very serious note with Shilo’s spectacular new “Burma Viral” PSA courtesy of MTV Networks.
All 11 of the BONUS FILMS on 45 were recognized as miniature motion gems in the Adobe Photoshop “See What’s Possible” Challenge which dangled $20,000 in front of the world’s graphic designers, web pros, photographers, animators, and motion graphics designers and asked them to “Compose an engaging animation or motion graphic video incorporating the Photoshop brand logo that illustrates the theme of ‘See What’s Possible’.” The BONUS MUSIC on Stash 45 is happy little avalanche of indie rock started by the not-so-innocent people at Flameshovel Records. Grab seven cool MP3 tracks from Maritime, Chin Up Chin Up, Bound Stems, Narrator and Russian Circles.
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AUDI “RS6 GYMNASTS” TVC, cinema :60
Agency: BARTLE BOGLE HEGARTY Director: PAUL HUNTER Production: PRETTY BIRD VFX: THE MILL www.the-mill.com
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KOHLER “KARBON” Corporate video
Agency: META DESIGN Director: LOGAN Design/VFX: LOGAN www.hellologan.com
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ABSOLUT “DISSECTION” TVC :45
Agency: TBWA/CHIAT/DAY Directors: MARCO SPIER, CHRIS STAVES, MATE STEINFORTH Production: PSYOP VFX: MASSMARKET www.massmarket.tv
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MITSUBISHI ECLIPSE “ROBOT FACTORY” TVC :30
Agency: BBDO TORONTO Director: ARON HJARTARSON Production: THE MILL NY Animation: THE MILL NY www.the-mill.com
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SONY “TUMBLE” TVC
Agency: 180LA Director: ANDREW DOUGLAS Production: ANONYMOUS CONTENT VFX: THE MILL www.the-mill.com
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HÄAGEN-DAZS “OPERA” Viral
Agency: GOODBY, SILVERSTEIN & PARTNERS Directors: CEDRIC NICOLAS-TROYAN, LAURENT LEDRU Production: PSYOP Animation: PSYOP www.psyop.tv
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NOKIA “GET OUT AND PLAY” Viral
Agency: FARFAR Director: OSKAR BåRD Production: HOBBY FILM Animation/VFX: HOBBY FILM www.hobbyfilm.com
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VIRGIN 17 Broadcast design
Commissioning company: LARGARDERE INTERACTIVE Director: SEBASTIEN CANNONE Animation/VFX: VIEW www.view.fr
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NIKE/MTV “PLUSIRUN” Branded film
Agency: W+K NY, MTV Director: ALEX WITTHOLZ Production: HELIOS DESIGN LABS Animation: HELIOS DESIGN LABS www.heliozilla.com
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BBC4 “MEDIEVAL MIND TRIP” TVC :40
Client: BBC NETWORKS Directors: JAMES PRICE Production: TRANSISTOR STUDIOS, STRANGE BEAST www.transistorstudios.com www.strangebeast.tv
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MSN “MSNVA” Viral
Agency: ORB-IT Directors: TANGE FILMS, MASHCOMIX Animation: TANGE FILMS, MASHCOMIX www.tangefilms.jp www.mashcomix.com
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MTV “TRANSISTOR” Broadcast design
Client: MTV DENMARK Director: TODD ANGELO Production: THANK YOU Animation: THANK YOU www.thankyou.dk
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AMERICAN GLADIATORS “GIANTS” TVC :30
Agency: THE NBC AGENCY Director: KENDALL BOWLIN Production: MOVING PARTS Post/VFX: NBC MAGIC ROOM
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ESPNEWS HD Broadcast design
Client: ESPN Director: TROLLBäCK + COMPANY Design/animation: TROLLBäCK + COMPANY www.trollback.com
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R.E.M. “HOLLOW MAN” Music video
Record label: WARNER BROS. Directors: GARY THOMAS, STEFAN WORONKO Production: CRUSH INC. Animation: CRUSH INC. www.crushinc.com
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HOT CHIP “ONE PURE THOUGHT” Music video
Record label: EMI Directors: BEVIS MARTIN, CHARLIE YOULE Animation: TRUNK ANIMATION www.trunk.me.uk
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“MAXHAUS” Cinema, TVC
Client: MAXHAUS Agency: W/BRASIL Director: MARCELO GARCIA Animation: MOLHO www.molho.tv
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“STORIES FROM THE NEIGHBOURHOOD” Self-promotion
Director: JON HUMPHREYS Production: THE NEIGHBOURHOOD Animation: THE NEIGHBOURHOOD www.the-neighbourhood.com
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KUJAWSKI TVC :45
Client: ZT KRUSZWICA S.A. Agency: PZL Director: IWO ZANIEWSKI Production: PRO PRODUCTION VFX: PLATIGE IMAGE www.platige.com
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MICROSOFT ZUNE “PIECE OF ME, PIECE OF YOU” Viral
Agency: 72ANDSUNNY Director: THREE LEGGED LEGS Production: GREEN DOT FILMS Animation: THREE LEGGED LEGS www.threeleggedlegs.com
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SPRINT (NEXTEL) “IREDELL”, “KATRINA” Virals :90 x 2
Agency: GOODBY, SILVERSTEIN & PARTNERS Director: SUPERFAD Animation: SUPERFAD www.superfad.com
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CELLULAR SOUTH “TAYLORS WORLD” TVC :30
Agency: MARTIN WILLIAMS Directors: ROB FENG, LUDOVIC SCHORNO Animation: BRAND NEW SCHOOL www.brandnewschool.com
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SEAT “DIESEL MOLECULES” TVC :30
Agency: ATLETICO INTERNATIONAL, BARCELONA Director: CHRIS DELAPORTE Production: MARKENFILMS, WIZZDESIGN Animation: WIZZ www.wizz.fr
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DODGE “ROAD TRIP” TVC :30
Agency: BBDO, NEW YORK Director: XYZ STUDIOS Production: THE EBELING GROUP Animation: XYZ STUDIOS, CHARLEX www.xyzstudios.com www.charlex.com
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LI-NING “NO EXCUSE SHAQ”, “NO EXCUSE HAYES”, “DETERMINATION POWER” TVCs x 3
Agency: LEO BURNETT BJ Director: MOTION LOGIX Animation/VFX: MOTION LOGIX www.motionlogix.com
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VIGORSOL “GLOBAL FREEZING” TVC :40
Agency: BBH LONDON Director: MATEUS DE PAULA SANTOS Production: THE EBELING GROUP Animation: LOBO www.lobo.cx
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“MAGIC INK” Short film
Client: JOHN BURGERMAN/IDN Director: WYLD STALLYONS Animation: WYLD STALLYONS www.wyldstallyons.com
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MTV “BURMA VIRAL” TVC/viral
Clients: THE BURMA ARTS BOARD, MTV NETWORKS Agency: OGILVY & MATHER Director: ANDRE STRINGER Animation: SHILO www.shilo.tv
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ADOBE / CUT & PASTE “SEE WHAT’S POSSIBLE” CHALLENGE
WINNER “EXPLORE” Director: 3 WAGONS DEEP www.3wagonsdeep.com
Finalist “SEE WHAT’S POSSIBLE” by Hello Lava www.hellolava.be
Finalist “THINKING MAGICAL” by Animatório/Vinicius Costa www.animatorio.com.br
Finalist “THE AMAZING FACTORY” by Wondermint www.wondermint.tv
Finalist “HAPPY PLACE” by Network Osaka www.networkosaka.com
Honorable Mention “THE EXPERIMENT” by The Action Cats
Honorable Mention “SWP_NOWHERE” by nowhere-lab.net http://nowhere-lab.net
Honorable Mention “PHOTOSHOP NINJA” by Farah Sattar
Honorable Mention “BEING CREATOR” by dubu5 www.dubu5.com
Honorable Mention “WITHIN WHAT’S POSSIBLE” by Associates of Bejec www.jeremycox.com
Honorable Mention “INFINITE” by Anthemic www.anthemicdesign.com
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